It is no secret that content is key when it comes to an e-commerce business. All successful businesses plan their content in advance... and I don't mean a week in advance, I mean months in advance. Thinking of content ideas can often be the hardest part. Below are some content ideas for your small business.
Instagram stories
- Monday: This or That
- Tuesday: Inspiration, style ideas or announcements
- Wednesday: Customer reposts, shares or feedback
- Thursday: New Arrivals, latest products or best-sellers
- Friday: Highlights or behind the scenes
- Saturday: Interactive stories e.g quiz, get to know or polls
- Sunday: Showcasing products
Instagram posts
- Giveaways
- Campaign content
- Customer content
- Aesthetic photos
- Quotes
- Important announcements
- Reels
Tik Tok
PRO TIP: Always use trending sounds or recreate trends.
- Behind the scenes e.g shoots
- How your business started
- Workspace tour
- Day in the life
- Packing orders
- Product how-to e.g how to use, how to style
- Sneak peaks
- Sale announcements (definitely utilise trends for this video)
- Mistakes you've made
- Your successes
- Things that just make sense in your business